There is an art to creating the perfect promotion as per the formula below that will guarantee a higher capture rate of clients. So next time you are writing your monthly or weekly promotion follow these steps and watch your bookings roll in.
HEADLINE - GREAT HEADLINE
The name of your business is not a headline. Put it down at the bottom. The headline must give an immediate and tangible benefit to the reader. And force the reader to keep reading. You will only get a click through on a newsletter if the heading attracts interest.
THE OFFER - A GREAT VALUE ADDED OFFER
Create a compelling offer ... Book a treatment now for just $$ and receive a FREE xxx plus go into the draw to win a dinner for two or one nights luxury accommodation or a $250 Gift Voucher.
Develop an offer that is compelling, that cannot be ignored, that must be responded to, that draws clients to you.
Create value added promotions that can’t be compared to competitors. Tell your prospect what that value is.
Discounting is a terrible strategy and trains your clients to expect discounts. It takes money right out of your pocket and is an unsustainable strategy. Add perceived value that costs you little or nothing to give away.
Create scarcity. Some examples: This offer is only available this week, or to the first 200 customers, or at a certain price for a certain time, or we only have 27 of these packages, it’s first in best dressed, or only available for the first 19 bookings.
CALL TO ACTION
You need to tell people what to do e.g. Call Now!
TESTIMONIALS - RAVING REVIEWS
Use testimonials from your customers. These are much more impressive and persuasive. What your customers say is 10,000 times more believable.
GUARANTEE - YOUR PROMISE
Offer a strong Money Back Guarantee.
Claim profound superiority e.g. We are the regions only 5 Star Destination Spa.