Every so often (approximately 5 to 7 years) it’s important to take a step back and review the look and feel of our brand. Is it outdated? Have we evolved? Does our brand adequately represent who we are today?
Depending on our honest appraisal, or the honesty of others, it might be time for a brand makeover, which can unfold in a number of ways. It could be that we change logo, identity, colour palette, imagery and the overall look and feel of our brand. This then ripples out across our digital mediums such as website and social media and also across all printed collaterals, such as brochures and business cards.
Another way we may need to level up our business and the guest experience is through the aesthetics of our interior design and styling. This might be a light upgrade through new equipment, furniture, soft furnishings and artwork, or a more major renovation that involves freshly painted walls, new floor coverings, window furnishings, joinery and alot of new materials in general.
A rejuvenated guest journey might also be order and this can include upgrading our booking process and software, or the guest journey sequence and service deliverables from start to finish, extra touch points that surprise and delight, new towels, slippers and bathrobes. Perhaps a new retail offering.
Whatever the case, a thoughtfully considered makeover is well worth it. A tired business and team can quickly turn a corner with a bit of love and TLC.
