The future of spa lies in attending to the ‘whole person’ and as we shift into this new era of wellness it becomes increasingly important to weave wellness into our usual treatment menu. Fortunately the options are both endless and interesting, limited only by your ability to embrace complimentary therapies as befitting spa.
During my 3 year tenure as the spa and dreamtime manager for Gwinganna Lifestyle Retreat I had the opportunity to work with over 30 practitioners who offered their own unique signature experience within the healing environ of the spa. I had the privilege of working alongside specialists in ayurveda, traditional chinese medicine, naturopathy, nutrition, kinesiology, psychotherapy, reiki, sound healing, intuitive reading, advanced massage therapies, chiropractic, buddhism and many other healing modalities. The interesting thing was that guests were actually seeking the unique and extraordinary. They wanted profound transformation of mind, body and soul.
Spa’s and wellness retreats offer guests the opportunity to disengage from their stress, and as such, we are now quite literally in the stress management and health enhancement business. A spa offers a means to graceful ageing and skilful living and is perfectly placed to educate, inspire and empower. But how then, do we weave wellness into spa?
First, take a look at your business and how you utilise your treatment rooms. Do you have a room that is unused or under utilised on certain days of the week? If so, you have the space for a specialty therapy. You might choose to offer one specialty therapy on one set day each week, or given more room to utilise, you might promote several therapies on a given day each week. For example: Kinesiology on Monday, Acupuncture on Tuesday, Naturopathy on Wednesday etc. If your spa is placed within a luxury resort you might host 'specialty practitioners'' during peak seasons and use this as an added PR exercise.
Why not enhance your current therapies by introducing healing elements such as reiki, reflexology, restorative yoga, meditation or chi nei tsang. Not only does this add a unique point of difference for your client, it also keeps your team learning and embracing new healing skills. You might send them off to training or run the training in house with one of your new or visiting specialty therapist's.
Know your wellness cuisine and always offer genuinely healthy refreshments. Liase with your chef and have him create a healthy spa menu that compliments the spa wellness experience.
Base your business on a wellness culture. Consider the environment, recycle, use natural cleaning products, switch to rechargeable tea lights, incorporate natural skincare and ban smoking and sugar at work. It is important to remember that wellness begins at home and in your daily life. So be the change, set the example and show your team what wellness looks and feels like. And as the enthusiasm for wellness grows with your team so it does for your clients.