Posts tagged #day spa styling

DAY SPA AT WILLIAM INGLIS

January began on a busy note, following a phone call from the soon to open William Inglis Hotel in Warwick Farm, Sydney. The hotel had been in planning and under construction for some time, however the addition of a day spa and fitness centre was only decided upon in November, so by the time I received a call in December it meant this pre-opening needed to be executed with utmost efficiency. 

Fortunately pre-openings are one of my favourite tasks. I actually enjoy rolling up my sleeves and being onsite to bring everything to life. Plus I love visual merchandising and interior styling! However, first things first. I needed to understand the location, guest demographic, hotel concept and owners vision so that I could choose the appropriate spa partner, curate a treatment menu, guide the brand identity and choose styling items for the day spa. Then the phone calls and planning began. 

Waterlily Skin Body and Spa was able to deliver an opening order and training within the tight time frame we had. I pulled together a critical path, delegated out various jobs so we could meet the deadline and began purchasing the most urgent of the 600 or so operational supply and equipment items. The Christmas break was the perfect time to go into creative copywriting for the spa menu, which was then immediately handed over to the Accor sales and marketing team for graphic design. I found the stock image below, which is perfect because it speaks to horses, racing tracks and brides... everything the William Inglis Hotel is about. 

The design of the day spa was mostly complete so no major changes to layout could be made, but a few tweaks in the selection of furnishings and the addition of more retail shelving was actioned. Arriving into what was still a construction zone on January 11th with 7 days to unpack OSE, set up, train the team, implement systems and processes and be photo shoot ready required great communication and coordination. Fortunately we were working with a great Accor management team so this helped us overcome the usual little disasters and defects that happen when construction is still in play. 

Our lovely therapists and spa manager were trained in the treatment protocols and we then ran a soft opening for two days which gave us the opportunity to practice and discover the weak areas we still had time to fix before official opening day. Very important and highly recommended for any new business. 

Overall this is a grand hotel and the spa is a beautiful addition, which I expect will become quite the destination for the Liverpool area. I myself look forward to returning for a spa experience when next in Sydney. 

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DAY SPA STYLING

The aesthetic appeal of your Spa is crucial, particularly as a very large percentage of Spa goers report that a spa’s facilities is their primary consideration when choosing a spa. And this makes sense. After all, we often choose a restaurant based on its ambience before we even look at the menu. And why would the spa space be any different? In fact, its even more important.

A spa needs to represent an escape from the world of noise and busy, offering an inviting, ambient, clean and beautiful sanctuary. Regrettably, delivering on this ideal picture can often be a challenge without a well-designed facility, the proper equipment and an organized space. This can then further impact on a seamless guest journey as the therapist may be stressed, the noise factor might be high and the tension within the spa can be palpable. At the business level this can slow down efficient work practice, increase wage costs, limit retail and rebooking, lower staff morale and affect guest satisfaction. However, there are many solutions that are easily achievable.

If your spa is looking a little tired, it’s the little things you add to the mix that can really create an impact. Fresh flowers, new throw cushions, artworks, a rug, ornaments, gorgeous candle votives, clever merchandising and a host of other things. Attention to detail is everything in the spa world, but if you can achieve a harmonious and cohesive balance with your styling elements the guest journey is elevated to a whole new level. Because the effect a space has on the way we feel combined with an amazing treatment is truly the style icing on the cake. 

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